The Importance of a Proper Bra Fit

Studies show that up to (and perhaps even more than) 80% of women are wearing the wrong size bra. Some women have never been properly measured, and others have been buying the same size bra for many years. The bra size which suits you now is unlikely to be the size you will wear forever. The biggest mistake is wearing a band size too large and a cup size too small. Bra size also varies from one manufacturer to another. Breast sizes change over time due to natural variations such as weight gain/loss, hormones, menstrual cycle, pregnancy, nursing, and breast implants or reductions.

The breast is not a muscle: it is a delicate glandular tissue. Whether large or small, it needs to be properly supported, especially as we age. A proper fitting bra can help reduce back pain, headaches and improve posture. That's so important to get a professional bra fitting at least once a year.

Your Perfect Fit

• The right support means the breast are lifted and level
• Bust is centered within the body frame
• A better posture, less strain on your back and shoulders
• A better shape and silhouette, a slimmer and more shapely profile
• Maximum comfort

The proper position of the breast is mid-way between the shoulder and elbow.

Your Perfect Fit - the right bra with the perfect fit.

Changing the way you look can be as easy as wearing a correctly fitted bra that flatters your figure and shape. A proper fitting bra will feel comfortable all the time and you'll look terrific in clothes because your breasts are lifted and centered within your body frame. This improves your figure by making you look taller and thinner.